Buford “Bud” Davis leaves his family home in Spur and moves to Pasadena for an oil refinery job where his uncle, Bob Davis, works. Bud wants to earn enough money to buy land in Spur. While staying with Bob and his family, Bud embraces the local nightlife, including Gilley’s, a popular Pasadena bar and nightclub.
There, Bud meets fellow nightclub patron, Sissy. They marry soon after and move into a mobile home. They settle into a routine of working during the day and socializing at Gilley’s at night. Bud enjoys riding the mechanical bull, but when Sissy wants to try, Bud forbids it.
Wes Hightower, a recently-paroled convict and prison rodeo champion, is hired to operate Gilley’s mechanical bull. One evening, a drunken Bud becomes enraged when Wes flirtatiously tips his hat at Sissy. A fight between Bud and Wes starts, with Wes gaining the upper hand. Wanting to impress Bud, Sissy secretly spends time at Gilley’s where Wes teaches her how to ride the mechanical bull. When Sissy successfully rides the bull, Bud is angry that she defied him.
During Bud’s ride, Wes intentionally swings the bull around hard, breaking Bud’s arm. At home, Bud and Sissy argue. She claims that Bud is jealous because she rides the bull better than him, causing Bud to slap Sissy and throw her out of their mobile home.
Some nights later, Bud sees Sissy at Gilley’s and gives her a smile, but she ignores him. Bud retaliates by dancing with Pam, the daughter of a rich oilman. They leave together, with Bud making sure that Sissy sees them. Sissy moves in with Wes, who lives in a run-down trailer behind Gilley’s.
In the end, Bud competes in the mechanical bull riding rodeo contest at Gilley’s and wins. He reconciles with Sissy after a series of misunderstandings and confrontations, and they leave together to go home.
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