No 2012 Online Full Movie

Revolutionizing Political Advertising in the Film “No”

The Story of the “No” Campaign

After fifteen years of military dictatorship and under significant international pressure, the Chilean regime calls for a national plebiscite in 1988 to determine whether General Augusto Pinochet should remain in power for another eight years or whether there should be an open democratic presidential election the following year. René Saavedra, a successful advertising creator, is approached by the “No” campaign to consult on their advertising. Despite his politically conservative boss’s disapproval, Saavedra agrees to participate and discovers that the advertising is a depressing catalogue of the regime’s abuses, created by an organization lacking confidence in its efforts. Saavedra proposes a lighthearted, optimistic approach that emphasizes abstract concepts like “joy” to counter fears that voting in a referendum under a notoriously brutal military junta would be politically meaningless and risky.

The Unconventional Marketing Strategy

While some members of the “No” campaign dismiss the unorthodox marketing theme as a facile dismissal of the regime’s horrific abuses, the proposal is approved. Saavedra, his son, and his colleagues are eventually targeted and intimidated by the authorities. When Saavedra’s boss, Lucho, discovers his employee’s activities, he offers him a partnership if he withdraws, but Saavedra refuses. As a result, Lucho heads the “Yes” campaign to survive.

The Climactic Campaign

The historic campaign unfolds in 27 nights of television advertisements, with each side having 15 minutes per night to present its perspective. During that month, the “No” campaign, led by the majority of Chile’s artistic community, proves successful with a series of entertaining and insightful presentations that have cross-demographic appeal. By contrast, the “Yes” campaign’s advertising, with only dry economic data in its favor and few creative personnel on call, is criticized even by government officials as crude and heavy-handed.

The Triumph of the “No” Campaign

Despite attempts by the government to interfere with the “No” campaign through further intimidation and blatant censorship, Saavedra and his team use those tactics to their advantage in their marketing, and public sympathy shifts to them. As the campaign heats up in the concluding days with international Hollywood celebrity endorsements and wildly popular street concert rallies of the “No” campaign, the “Yes” side is reduced to desperately mimicking the “No” ads.

On the day of the referendum, it initially appears that the “Yes” vote has the lead, but the final result decisively favors the “No” campaign. The ultimate confirmation comes when the troops surrounding the “No” headquarters withdraw as news arrives that the Chilean senior military command has forced Pinochet to concede. Following its triumph, Saavedra and Lucho resume their usual advertising activities in a new Chile.

Conclusion and Call-to-Action

The film concludes with historical footage of Pinochet handing over power to newly elected president Patricio Aylwin. Experience the power of creativity and hope in the face of adversity by watching this inspiring story of the “No” campaign. Witness the transformation from fear to victory in the midst of political turmoil with the “No Online Full Movie.”