Flamin’ Hot 2023 Watch Full Movie

Flamin’ Hot Watch Full Movie

In 1966 southern California, Richard Montañez grows up as a hard working child with a strict father and supportive grandfather. He meets his future wife Judy in school where he begins selling burritos to other children. He is arrested at a young age when nobody believes that he earned his money honestly. As adults, Richard and Judy marry but live as hoodlums in a gang, hustling to survive. They make an effort to turn their lives around once Judy gets pregnant with their first child. After one last arrest, the judge tells him to change his way of life. A second child later, Richard and his family still struggle to make ends meet as Richard searches for honest work.

The Turning Point

He eventually turns to his friend, former hoodlum Tony Romero, who helps him get a job at Frito-Lay. Despite lying on his resumé, floor head Lonny Mason hires him. Richard begins paying attention to all the nuances of the factory and starts pursuing engineer maintenance leader Clarence C. Baker to teach him about the machines. Despite some reluctance, Baker agrees and teaches Richard how to operate all the machinery in the factory.

A New Idea

Unfortunately, the Reagan administration begins to severely affect low-paying jobs and Frito-Lay’s stocks begin to go down. This eventually results in some of the workers getting laid off. Frito-Lay CEO Roger Enrico releases a video encouraging the workers to “think like a CEO” which inspires Richard. After picking up his kids from school, Richard takes them out for elotes (Mexican street corn). Noticing that his youngest son Steven likes the spicy flavor, saying it “burns good”, he realizes that the way to save Frito-Lay is to pitch the brand to the Latino market.

A Risky Move

He convinces Baker and the rest of his coworkers to let him take some unflavored Cheetos home, but Judy offers that he talk to his father Vacho first about a job. Vacho ends up belittling Richard’s plans, causing Judy to support Richard even more. The Montañezes work tirelessly trying to find the perfect spicy flavor for Cheetos, eventually getting the right concoction. Richard attempts to pitch his idea to Lonny only to be turned down, forcing Richard to sneak in and copy Enrico’s phone number.

Richard manages to get through to Enrico who, while perplexed over being called by a janitor, is intrigued to learn that he saw his video and asks that he send his flavored Cheetos. He tastes them and is immediately hooked, setting up a meeting at the factory right away.

Success and Recognition

While Lonny is upset with Richard, Richard prepares himself for the pitch, finally getting the approval of his father to back him up. Richard proceeds to speak from the heart and his pitch is accepted with the Flamin’ Hot Cheetos being put into production. While this results in more jobs, the new flavor is not flying off the shelves. Disappointed, Richard’s children point out that there are no advertisements for the flavor. Richard returns to work and orders everyone to use their skills to sell the new flavor from the street. The tactic works and Enrico calls to ask that the factory produce an even bigger order.

While Baker gets the promotion he always desired, Richard is still a janitor, though Baker gives him some support. Lonny asks Richard to clean upstairs, only to find Enrico who tells him that he understands his struggles growing up, before revealing that he has been promoted to Director of Multicultural Marketing. Richard is applauded by all his coworkers for his success and he happily calls Judy to tell her the good news.

Flamin’ Hot is a inspiring movie that showcases the power of determination and innovation. Watch the full movie now and witness Richard Montañez’s incredible journey to success with Flamin’ Hot Cheetos.