In the late 1970s, a young Anna attempts to relax her hair with the help of her older cousin Linda. Her hair has a bad reaction to the cream and leaves a permanent scar on the back of her head.
Many years later, in 1989, an adult Anna is an assistant at Culture, a television station featuring African-American music artists. Aspiring to move up in the industry, she is devastated when her mentor, Edna, the current head of programming, is ousted by the station’s owner, Grant Madison, and replaced with former supermodel Zora.
Anna suggests her idea to expand the station’s reach by diversifying the Culture VJs’ style and showcasing a live music video countdown show. Impressed, Zora takes her on as her assistant but demands that Anna changes from her natural Afro-textured hair to a weave to fit the station’s new image. Anna’s new hair helps her succeed, getting her noticed by an old work flame, Julius.
However, she begins to notice strange phenomena, such as the hair moving on its own, intense hunger pangs, and dreams of hair being cut on a plantation. To her horror, the hair becomes active and dangerous, leading to a series of unforeseen events, including a chilling encounter with Edna and a shocking revelation about Zora and Julius.
As the hair’s sinister grip tightens, Anna realizes the true nature of the weave she wears and the horrifying consequences of its possession. As she uncovers the dark secrets of the hair product and its origins, Anna finds herself in a terrifying battle against the forces that seek to control her through her hair, with the lives of those around her hanging in the balance.
With determination and courage, Anna embarks on a dangerous journey to rid herself of the cursed hair once and for all. In a heart-stopping confrontation at a natural hair salon, Anna must face the full extent of the hair’s power and confront the evil that has plagued her every step.
Through sheer willpower and a stroke of luck, Anna manages to sever the connection to the malevolent hair, freeing herself and others from its deadly grasp. As she comes to terms with the truth behind the hair’s origins and its dark purpose, Anna takes a stand against those who would seek to exploit its powers for their own gain.
As Anna returns to her roots and embraces her natural beauty, she finds strength in her identity and a renewed sense of purpose. With a newfound understanding of the dangers of chasing false ideals of beauty and success, Anna emerges as a beacon of hope and resilience in a world marred by deception and betrayal.
As the credits roll on this harrowing tale of vanity and vengeance, audiences are left to ponder the true cost of sacrificing authenticity for fleeting glamour. Will you heed Anna’s cautionary tale and resist the lure of forbidden beauty, or will you too fall victim to the insidious trap of “Bad Hair”?